We've gathered together 28 of the worlds best bespoke YouTube one-channels to give you a sense of what 'kills it' when you're putting together your custom YouTube brand channel or any video player.
Look and feel is essential but we don't think it stops there by any stretch; The interactions on the P&G custom YouTube channel for example support their Twitter sharing targets.
The navigation we found on the Rolex bespoke YouTube channel helps to direct any audience beautifully while being incredibly emersive and rich in emotive tone, even if you don't know what content you're after - you will stay and engage. The content on the HSBC and Shell custom YouTube channels are great examples of super informative and local audience appreciative content.
The call to actions on the Carphone Warehouse bespoke YouTube channel and the American Express bespoke channel demand immediate interactions. This helps to align the user with challenges that the business and marketing objective wish to support meaningful.
The king of interfaces on a YouTube custom channel goes to Virgin Mobile USA, who calibrate with your eyes (using a web camera interface) so any user may control content with blinks, a bit gimmicky but great innovation. Without further ado here our our top 28 custom YouTube channels: